Social Occasion by Leena: May 2012

In my opinion I believe Twitter has benefited the entertainment industry quite tremendously. I am not very familiar with this particular social media site. With that said I decided to open a Twitter account to examine, evaluate and see what all the hype was all about and found it very interesting. It’s a pretty cool way to keep tabs or follow a certain subject of interest. A Twitter account gives you the ability to post tweets and if you're not interested in posting tweets, you have the ability to read and catch up on the latest entertainment news. This social media site is ranked as one of the ten most visited websites in the world. Twitter helps small companies that do not have large advertising budgets, to be successful. It is easy to use, has a wide following and doesn’t have the limitations to just friends the way that Facebook does.

Tweeting TV - How Twitter has changed the business of television?

Television has changed a lot in the past few years, but nothing has had as big of an impact as Twitter. Social media has become such a huge part of the television landscape. Any network not creating memorable impact using social media for their new shows can easily get left behind. Where else can you get celebrities to interact with their fans? Television executives realize the power of fan reactions, live conversation and making shows tweet worthy. We literally get feedback before, during and after any TV series launch. Twitter started off with older adult users and is now filtering towards more mainstream with celebrities like Ashton Kutcher and Britney Spears. By using Twitter, companies can change their marketing on the fly and they can do this inexpensively.

Movie Marketers Hone Social Listening Skills.

Remember the days when a new movie was about to release, most individuals would tune into some Entertainment News medium to get the latest information. The old Hollywood had the star system and fan magazines. Things have surely changed with the advancement of technology. On-line chats on social media sites like Twitter and Facebook is playing a pivotal role in the movies that are released. Social listening has become ubiquitous in the movie business, more studios are harnessing the power of such mediums as Twitter and Facebook to understand audiences, generate early interest in films and gauge box-office prospects long before opening weekend. It’s the smart way of promoting movies and saving cost on promotion.

Twitter Hits Right Note for Music Industry

Twitter is becoming more and more important for the music industry. It's a great place to promote new releases, connect with fans and stay on top of the latest music news. Twitter users are more engaged with music than their non-tweeting counterparts. They are also more likely to spend money on music according to research from the NPD Group. Tweeters, in fact, were found to purchase 77% more digital downloads than those who didn’t use the Social Networking site. In this day and age where it is so easy to illegally get a hold of music, films, and other sources of entertainment, it is suggested that feeling like you have a personal relationship with an artist will make you more likely to purchase their music as opposed to obtaining it through other measures. This is partly because Twitter allows users to get an insight into the lives of artists, seeing how hard they work and what their passions and beliefs are.

Here are a few citations about Twitter from a music producer, a recording artist and a Hip-Hop legend:

DJ Misty, an up and coming music producer said:” Twitter keeps people up to date with releases and allows the artists to interact with the fans and gauge what is and isn’t popular.”

Cynikal, a recording artist said: “Twitter is a great tool to directly communicate with my listeners and let them know what’s happening. It also lets them into my day to day life – projecting my personality and beliefs.”

SnoopDogg, a Hip-Hop legend agrees whole heartedly that Twitter has changed the music industry, even going so far as to urge all aspiring musicians to embrace it if they wish to succeed. “I feel it’s the number one key in music right now,” he said, crediting it for keeping him relevant.

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